Brazil’s environmental record is also a problem – the push to increase agricultural production has come, at least in part, at the cost of cutting down the fringes of the Amazonian rainforest.Although some in the industry refers to this reputation damage as one of the “myths” about the Brazil’s farming industry, the government is aware of the problem and is tightening regulations about the expansion of farmland.
Mr Costa and Ms Cardy-Brown echo a widely-held view among industry participants and acknowledge in their report the current difficulties of farming in the country, but they add: “Brazil is definitely not for the uninitiated but, despite the turbulence in world markets, it continues to offers huge opportunities.”